TV trailer for TV 2 ZULU program Stockholmsyndromet. The program is about danish comedian and media personality Nikolaj Stokholm, traveling around Denmark trying out different things suggested to him through his Instagram.
We chose to focus the trailer on two key subjects: first of all the host himself. Nikolaj Stokholm is a very loved personality and the driving force in the program and for its appeal to viewers. The second subject we wanted to come across was the premis for the program; therefore integrating an explanation of the format was key. The music was chosen to emphasise the wackiness of both the activities and Nikolajs person.